Events – Tubular Labs https://tubularlabs.com/events/ Tubular inspires the remarkably relevant by tracking shifting values, interests and consumer behaviors across platforms. Tue, 11 Nov 2025 22:27:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://tubularlabs.com/wp-content/uploads/2023/05/tubular-favicon.svg Events – Tubular Labs https://tubularlabs.com/events/ 32 32 On-Demand Webinar | Hidden Trends, Big Moves https://tubularlabs.com/events/on-demand-webinar-hidden-trends-big-moves/ Thu, 23 Oct 2025 17:49:34 +0000 https://tubularlabs.com/?post_type=event&p=26173 To stay competitive, you need to understand the emerging patterns and audience behaviors driving the next wave of the creator economy.

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]]> The world of social video moves fast, and what works today may not work tomorrow. To stay competitive, you need to understand the emerging patterns and audience behaviors driving the next wave of the creator economy.

Watch the replay of our webinar, Hidden Trends, Big Moves, where our CMO Jill Nicholson dives into the audience data revealing the hidden social video trends you may not be tracking yet, but should definitely have on your radar.

In this webinar replay, you’ll learn:

🎥 How to crack the code to optimal video duration

🤝 Why teaming up with the unexpected is key to successful brand collaborations

👀 How to strike an effective video upload frequency

 

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]]> On-Demand Webinar | Social Is the New Search https://tubularlabs.com/events/webinar-social-search/ Tue, 12 Aug 2025 20:40:19 +0000 https://tubularlabs.com/?post_type=event&p=25881 Educational videos like how-tos, DIY, tips, hacks, and more earn roughly 39% more views per video than non-educational content.

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]]> With more and more people turning from traditional search engines to social platforms to find answers to their questions, it’s no surprise that educational videos like how-tos, DIY, tips, and hacks earn roughly +39% more views per video on YouTube than non-educational content according to Tubular data.

So how can brands and publishers tap into this evolution? In this on-demand webinar, we show you how to:

👉 Turn your social video captions and on-screen text into SEO gold

👉 Repurpose existing content into educational gems that increase discoverability (because we’re all about working smarter, not harder)

👉 Decode learning content preferences across platforms like YouTube, Instagram, and TikTok

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]]> On-Demand Webinar | Tracking European Trends: Preparing for 2024’s Global Events https://tubularlabs.com/events/tracking-eu-trends-webinar/ Thu, 27 Jun 2024 18:26:21 +0000 https://tubularlabs.com/?post_type=event&p=24670 Learn how European media publisher are winning on-site and on social. What global topics are most popular with European audiences?

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]]> Between worldwide sporting events and elections in at least 64 countries, media companies have a global stage in 2024. To capture and engage audiences as they consume content on websites, social media, and live broadcasts, strategies must be differentiated from channel to channel and platform to platform.

To decode audience behaviors during major events, we’ll draw on data from Chartbeat and Tubular Labs to share the following:

  • European audience trends on site and social media
  • Platform-specific insights around this year’s biggest topics: war, politics, and sports
  • Recommendations to help prepare for upcoming elections and the Olympics

.Download the webinar here.

 

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]]> Tea Time with Tubular: beIN SPORTS https://tubularlabs.com/events/tea-time-bein-sports/ Wed, 03 Apr 2024 18:34:22 +0000 https://tubularlabs.com/?post_type=event&p=24459 In this inaugural episode, we sat down with Jojo Rafidson, Senior Manager of Digital Content from beIN Sports to uncover the secret sauce that makes their content magic.

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Welcome to the inaugural episode of our brand new video series, Tea Time with Tubular: Sipping Insights and Spilling Strategies! 

In this inaugural episode, we sit down with Jojo Rafidson, Senior Manager of Digital Content from beIN SPORTS to uncover the secret sauce that makes their content magic. 

Scones, biscuits, and tid-bits to take home: 

  1. Adapt social strategy to audience preferences and tailor content to meet audience demands as more viewers consume Sports on social.
  2. Monitor and analyze competitors’ content performance, content gaps, and opportunities for innovation.
  3. Harness the power of data to gain actionable insights and track key metrics, including unique views, engagements, and audience demographics. 

So grab your cuppa tea, pop on the kettle, and let’s chat strategy.

 

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]]> On-Demand Webinar: How LADbible Built a Site & Social Ecosystem to Engage Younger Audiences https://tubularlabs.com/events/on-demand-webinar-how-ladbible-built-site-social-ecosystem-to-engage-younger-audiences/ Tue, 31 Oct 2023 17:59:36 +0000 https://tubularlabs.com/?post_type=event&p=23611 Learn how LADbible combines data sources to identify early signals of ever-changing audience preferences that guide their planning and strategies bringing site & social data together into a virtuous cycle.

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]]> As one of the largest youth publishers in the world, reaching an audience of almost 1 billion, LADbible Group has redefined entertainment and news for a social generation. On their mission to engage “Generation Social,” the media creator stays laser focused on the leading edge of what younger audiences care about through data – both on-site & on social. 

Download our webinar with LADbible’s Jon Birchall, Director of Editorial Strategy, and Anna Cole, Senior Research and Insights Manager, who discuss how they use social video and website analytics to drive their editorial strategy. They share their secrets to gathering a deep understanding of their audience and what makes them click, share, and engage.

Learn how LADbible combines first and third-party data sources to identify early signals of ever-changing audience preferences that guide their planning and strategies. Plus, how they bring site & social data together into a virtuous cycle.

Download the webinar here.

LADbible webinar ondemand

 

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]]> On-Demand Webinar: The World of Barbie: Unboxing Mattel’s Digital Success https://tubularlabs.com/events/on-demand-webinar-the-world-of-barbie-unboxing-mattels-digital-success/ Wed, 30 Aug 2023 17:42:11 +0000 https://tubularlabs.com/?post_type=event&p=23113 2023 has been coined “The Year of Barbie”— but how did Mattel go from beloved doll to digital-diva? In our upcoming webinar with Mattel, we will unbox how data supercharged Barbie’s social media success and built the #1 Doll brand on YouTube.

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]]> 2023 has been coined “The Year of Barbie”— but how did Mattel go from beloved doll to digital-diva? In our webinar with Mattel, we unbox how data supercharged Barbie’s social media success and built the #1 Doll brand on YouTube.

Want the secrets of Barbie’s content magic? In this webinar, we’ll learn how Mattel:

  • Prioritizes growth and caters to expanding audiences
  • Stays ahead of the competition
  • Leverages influencers and user-generated content

Who: Tubular hosted Lead YouTube Strategist, Mark Phillips

Step into Barbie’s digital dreamhouse and download the webinar recording today.

 

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]]> Inspired Stories: H2 2023 Social Video Trends https://tubularlabs.com/events/inspired-stories-h2-2023-social-video-trends/ Wed, 23 Aug 2023 18:44:09 +0000 https://tubularlabs.com/?post_type=event&p=23086 As part of our “Inspired Stories” video series where we offer busy marketers & creators the key points from our in-depth data reports, we bring you H2 2023 Social Video Trends.

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]]> As part of our “Inspired Stories” video series where we share the quick-bites from our extended data reports, we bring you H2 2023 Social Video Trends.

In this short four-minute video, we take a look at some of the top trends we are seeing on social video:

  1. Short-form video length
  2. ChatGPT and AI trends
  3. Music & sounds
  4. The News
  5. E-commerce and social shopping

Watch the short video here.

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]]> Inspired Stories: From Site to Social https://tubularlabs.com/events/inspired-stories-from-site-to-social/ Wed, 21 Jun 2023 18:41:48 +0000 https://tubularlabs.com/?post_type=event&p=22728 As part of our “Inspired Stories” video series where we offer busy marketers & creators the key points from our in-depth data reports, we bring you From Site to Social.

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]]> As part of our “Inspired Stories” video series where we share the quick-bites from our extended data reports, we bring you From Site to Social: Aligning a Cohesive Content Strategy.

In this episode, you’ll unlock five proven strategies that traditional media broadcasters may be missing on social: 

  1. Detecting topics & trends
  2. Understanding variations across platforms
  3. Outliving the 24-hour news cycle on social
  4. Leveraging social causes 
  5.  Funneling traffic between owned sites and social channels

Watch the video here.

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]]> Inspired Stories: Social Listening for Video https://tubularlabs.com/events/inspired-stories-social-listening-for-video/ Tue, 21 Feb 2023 15:04:49 +0000 https://tubularlabs.com/?post_type=event&p=22344 As part of our “Inspired Stories” video series where we offer busy marketers & creators the key points from our in-depth data reports, we bring you Social Listening for Video.

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]]> As part of our “Inspired Stories” video series where we share the quick-bites from our extended data reports, we bring you Social Listening for Video: Audience Analysis of the Silent Majority.

In this episode, you’ll unlock our 3-pronged approach to applying behavioral insights to optimize social strategies.

  1. Monitor content that uses relevant keywords, phrases, and competitive language that protects your brand perception
  2. Validate business decisions with audience data to prove the impact of choices, decisions, campaigns and strategies
  3. Apply insights and optimize social video as your go-to tool for success

Watch the video here.

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]]> Inspired Stories: Navigating Social Video in 2023 https://tubularlabs.com/events/inspired-stories-state-of-social-video-2023/ Tue, 08 Nov 2022 18:46:46 +0000 https://tubularlabs.com/?post_type=event&p=21037 As part of our “Inspired Stories” video series where we offer busy marketers & creators the key points from our in-depth data reports, we bring you Navigating Social Video in 2023: What you need to thrive.

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]]> As part of our “Inspired Stories” video series where we offer busy marketers & creators the key points from our in-depth data reports, we bring you Navigating Social Video in 2023: What you need to thrive.

In this episode, you’ll unlock the top 5 strategies you can use to get ahead on social in the coming year.

  1. Learn to keep pace with fast-paced trends
  2. Navigate the infinite creator economy
  3. Align with charitable causes
  4. Lean into AR & VR
  5. Leverage social search engines

Watch the video here:

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]]> On-Demand Webinar: How Roblox Built a Data-Driven Influencer Marketing Empire https://tubularlabs.com/events/on-demand-webinar-how-roblox-built-a-data-driven-influencer-marketing-empire/ Wed, 02 Nov 2022 14:22:04 +0000 https://tubularlabs.com/?post_type=event&p=20805 Download the webinar to uncover the unique tactics the gaming company used to build an influencer program that reaches 11B people monthly on social video.

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]]> Roblox is a vast virtual universe where users can both play and create their own unique games. This cutting-edge brand has brought virtual realities into the mainstream through innovative technology, strategic positioning, and most notably — their unmatched influencer marketing empire.

We chatted with Roblox’s Influencer Marketing Operations Manager, Grace Shen, to uncover the unique tactics the gaming company used to build an influencer program that generates 11B views monthly on social video.

In this webinar we unlock the secrets to Roblox’s astronomical success by asking:

  1. How they’ve built a bridge between social and their owned platform 
  2. What influencer formula they used to encourage organic content 
  3. How they scaled this formula to be a massive program with over 700 creators

roblox webinar on demand

Download the on-demand version to hear from the world’s most iconic virtual game & marketplaces.

 

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]]> Inspired Stories: Watching is Better than Listening https://tubularlabs.com/events/inspired-stories-watching-is-better-than-listening/ Tue, 13 Sep 2022 21:11:15 +0000 https://tubularlabs.com/?post_type=event&p=20629 As part of our “Inspired Stories” video series where we offer busy marketers & creators the key points from our in-depth data reports, we bring you Watching is better than listening. In this episode, you’ll understand the 5 opportunities to build brand preference beyond comments & engagements for their insights needs.

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]]> As part of our “Inspired Stories” video series where we offer busy marketers & creators the key points from our in-depth data reports, we bring you Watching is better than listening.

In this episode, you’ll understand the 5 opportunities to build brand preference beyond comments & engagements.

  1. Focus on online actions
  2. Identify content opportunities
  3. Create evergreen videos
  4. Align with viewing preferences
  5. Partner based on ROI

Watch the video here:

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