And these unexpected partnerships are seeing major success. When cookware brand, Le Creuset, partnered with Pokémon, their social media campaign earned 216x more engagements than their regular Instagram content.

This report includes real-world examples of unexpected partnerships to show you how to:

Use audience insights to identify underlying passions & interests

Create interactive campaigns and product innovations

Leverage nostalgia to tap into human emotion

Measure the growth of new audiences post cross-category collabs

Creative teams know the importance of embracing the unexpected — but decision-makers may not be so easily convinced. Data helps mitigate the risk of stepping into the unknown.

Download the report now.

The post Unexpected Partnerships: Unlocking New Opportunities appeared first on Tubular Labs.

Audiences are evolving. Preferences are shifting. And earning attention on social platforms is more competitive than ever. To stand out, it’s no longer enough to follow best practices — you need to understand the next practices in social video.

In our latest report, our CMO Jill Nicholson unpacks some of the biggest shifts happening in social video right now – including audience data you may not be tracking yet, but should definitely have on your radar because of what it reveals about the next wave of the creator economy. 

What’s inside:

Length Matters
 – Cracking the Code to Video Duration

The Key to Collaboration – 
Teaming Up with the Unexpected

Post Like A Pro
- How Often is Too Often?

The post Hidden Trends, Big Moves appeared first on Tubular Labs.

What if your best-performing video isn’t the longest… or the shortest… but the one perfectly optimized for your audience, content category, region, and platform?

Video length plays a major role in determining your content’s reach and engagement, driven by both social algorithms and audience behavior.

Too often, creators and marketers rely on outdated assumptions or gut instinct when deciding video length. But the reality is: optimal social video lengths are ever evolving and vary based on several factors. 

That’s why we created Tubular’s 5 Step Social Video Length Optimization Guide — a data-driven framework to help you make smarter decisions about how long your videos should be.

What’s inside the guide:

Platform Trends: Learn how the performance of different video lengths across different platforms have shifted year over year.

Creator-Type Benchmarks: Whether you’re a brand, influencer, or media company — not all video durations are created equal.

Category Insights: From toys to news and food, discover the sweet spot for your content based on what you’re posting about.

Regional Behavior: Why audiences in different regions respond to different video lengths, and how to adjust accordingly.

Goal-Driven Strategy: Whether your KPIs are engagement or reach, learn how to align your video durations to achieve them.

Turn guesswork into growth — and develop a repeatable recipe for video performance on social.

Download the guide now

The post 5 Steps to Video Length Optimization appeared first on Tubular Labs.

In 2024, learning content outperformed platform-wide content across social video:

• +47% YoY engagement growth on Instagram
• +15.2% more views per video on YouTube
•  “Ask LG” averaged 20% more views per video than LG’s platform-wide content

Understanding the best practices, partnership strategies, and behavioral insights behind learning content can help brands and media creators rise above the crowded social video landscape — while driving real engagement.

Part 1 of this our report explored learning content in Food & Drink and Science & Tech. 

Now, Part 2 of the report dives into Beauty, Home, Craft & DIY, and Family & Parenting to help brands and creators succeed in these fast-growing categories.

Download the full report and discover how to show up when and where your audience is searching.

The post Social Is the New Search: Part 2 appeared first on Tubular Labs.

People aren’t just scrolling on social—they’re searching. From “apple puff pastry hacks” to “how to edit a video,” audiences are turning to social platforms rather than traditional search engines for answers.

In 2024, learning content outperformed platform-wide content across social video:

• +47% YoY engagement growth on Instagram
• +15.2% more views per video on YouTube
• +68% more views per video in Food & Drink on Facebook

Understanding the best practices, partnership strategies, and behavioral insights around learning content can help brands and media creators rise above the crowded social video landscape while boosting their audience engagement. 

This report dives into the performance, trends, and strategies shaping the future of search—on social.

Download Social Is the New Search: Part 1 and discover how to show up when and where your audience is asking questions.

Social Is the New Search: Part 2 is available now! 

The post Social Is the New Search: Part 1 appeared first on Tubular Labs.

In this report, you’ll discover how:

• Social platforms’ unique strengths demand a cross-platform approach
• Gaming content is emerging as a new entertainment powerhouse
• AI is redefining pre-existing categories and trends
• News and politics are evolving with shifting audience preferences
• Social media is turning music into a collaborative art form
• The Paris Olympics set the stage for the future of sports viewership

Equip yourself with the insights needed to thrive in this dynamic social era. Download the report now.

The post The State of Social: H2 2024 appeared first on Tubular Labs.

In this sports snapshot, you’ll learn to:

• Stay ahead of the digital playing field
• Leverage best practices for winning views & securing partnerships
• Uncover emerging trends & reach new, female audiences
• Unlock fandom from 2024’s global competitions

The ball is in your court. Download the report now.

The post Sports Snapshots: The 2024 Social Media Scoreboard appeared first on Tubular Labs.

In this report, you’ll learn how:

• Traditional media goes full throttle on social in 2024
• Social audiences and trends present fresh opportunities for content creators
• Leverage long-form content and content ecosystems
• Media creators can incorporate new wave social influencers

Learn how to thrive in the social age. Download the report now.

The post 2024 State of Video: Tubular’s Social Media Playbook appeared first on Tubular Labs.

We teamed up with our partners at Chartbeat to bring you a snackable report that delves into what types of holiday content your shoppers are consuming online— and how you can leverage them to drive sales & increase reach.

In our latest report, you’ll learn: 

• How marketers & creators can optimize Gift Guide collaborations
• What holiday cooking content is performing best on which platforms
• Which audiences enjoy holiday decorating videos and best practices to target them
• How to navigate holiday travel content— the good and the bad
• How to prep for deal days like Black Friday & Cyber Monday

It’s go-time for creators and marketers around the world. Use this holiday report to supercharge your strategy and sleigh this holiday season.

Download the report now.

The post 2023 Holiday Content Trends Unwrapped appeared first on Tubular Labs.

In our latest report, you’ll learn: 

• When, where, and how long content should be to optimize reach in 2023
• How to let music and sound trends inspire your product, campaign, and video strategy
• Where to reach new audiences, uncover new consumers, and drive ROI on social 
• What strategies traditional media broadcasters are using to reach Gen Z and Millennials

With so many new technologies and strategies, Tubular social video insights help you lead in the age of social.

Download the report now.

The post H2 2023 Social Video Trends appeared first on Tubular Labs.

However, with the right data-driven insights, broadcasters can effectively navigate this dispersed landscape by optimizing topics, story lifespan, and audience circulation between owned sites and social channels.

Tubular Labs and Chartbeat have combined comprehensive data-sets to provide a holistic view of audience behavior within the news ecosystem:

• Topics: Discover which topics resonate best on different platforms and sites 
• Lifespan: Unlock strategies to increase story longevity and bust out of the 24-hour news cycle
• Audience Circulation: Observe how social content drives site visitation and search behaviors 

Synergize your site and social strategy to harness their combined power and create a content ecosystem that drives loyalty and nurtures engagement.

Download the report now.

The post From Site to Social: Aligning a Cohesive Content Strategy appeared first on Tubular Labs.

You need behavioral insights and an understanding of the growing video content landscape to drive sales, nurture loyalty, and to show you are in-touch with consumers. 

Check out Tubular’s three-pronged approach to leveraging behavioral insights in your content strategy:

• Monitor: Set up key trackers for your brand to get tabs on your audience’s interests
• Validate: Learn about the majority of your audience who isn’t active in the comments section
• Apply: Stay ahead of social trends and develop a repeatable recipe for social media success 

Learn the best practices and strategies for tapping into the silent majority of your target audiences. 

Download the report now.

The post Social Listening for Video: Audience Analysis of the Silent Majority appeared first on Tubular Labs.