Press Items – Tubular Labs https://tubularlabs.com/press/ Tubular inspires the remarkably relevant by tracking shifting values, interests and consumer behaviors across platforms. Mon, 22 Dec 2025 21:04:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://tubularlabs.com/wp-content/uploads/2023/05/tubular-favicon.svg Press Items – Tubular Labs https://tubularlabs.com/press/ 32 32 The Math For Brands Behind YouTube Shorts, ‘Longs’ https://tubularlabs.com/press/the-math-for-brands-behind-youtube-shorts-longs/ Mon, 22 Dec 2025 21:04:14 +0000 https://tubularlabs.com/?post_type=press&p=26555 The post The Math For Brands Behind YouTube Shorts, ‘Longs’ appeared first on Tubular Labs.

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]]> Despite Competition, Retail Still Gets Best YouTube Reach In Q4 https://tubularlabs.com/press/despite-competition-retail-still-gets-best-youtube-reach-in-q4/ Mon, 22 Dec 2025 20:59:15 +0000 https://tubularlabs.com/?post_type=press&p=26553 The post Despite Competition, Retail Still Gets Best YouTube Reach In Q4 appeared first on Tubular Labs.

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]]> Cadent Acquires YouTube Measurement Company https://tubularlabs.com/press/youtube-measurement-company-acquisition/ Mon, 22 Dec 2025 20:54:28 +0000 https://tubularlabs.com/?post_type=press&p=26551 The post Cadent Acquires YouTube Measurement Company appeared first on Tubular Labs.

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]]> Why Cinemark is testing an industry-first brand campaign https://tubularlabs.com/press/cinemark-testing-industry-first-brand-campaign/ Mon, 22 Dec 2025 20:50:48 +0000 https://tubularlabs.com/?post_type=press&p=26549 The post Why Cinemark is testing an industry-first brand campaign appeared first on Tubular Labs.

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]]> Best 12 Content Creation Platforms in 2025 https://tubularlabs.com/press/best-12-content-creation-platforms-in-2025/ Mon, 22 Dec 2025 20:43:53 +0000 https://tubularlabs.com/?post_type=press&p=26544 The post Best 12 Content Creation Platforms in 2025 appeared first on Tubular Labs.

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]]> GMA sustains digital success, tops Tubular Worldwide Leadership Ranking https://tubularlabs.com/press/gma-tops-tubular-worldwide-leadership-ranking/ Mon, 22 Dec 2025 20:36:18 +0000 https://tubularlabs.com/?post_type=press&p=26542 The post GMA sustains digital success, tops Tubular Worldwide Leadership Ranking appeared first on Tubular Labs.

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]]> Tube Trends: How Kohl’s Is Using YouTube For Head Start On Holidays https://tubularlabs.com/press/tube-trends-how-kohls-uses-youtube-for-holiday-head-start/ Mon, 22 Dec 2025 20:32:36 +0000 https://tubularlabs.com/?post_type=press&p=26540 The post Tube Trends: How Kohl’s Is Using YouTube For Head Start On Holidays appeared first on Tubular Labs.

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]]> LEGO’s YouTube Surge Shows Why Shorts and Creators Are Reshaping Brand Engagement https://tubularlabs.com/press/lego-youtube-shorts-reshaping-brand-engagement/ Mon, 17 Nov 2025 20:22:25 +0000 https://tubularlabs.com/?post_type=press&p=26386 This spike was no accident. It reflects a deliberate shift in LEGO’s content strategy, with a heavy tilt toward Shorts. Last year, only 16.8% of LEGO’s YouTube videos were Shorts. This September, that number skyrocketed to 46.3%. The shift is paying off—its top-performing video, Jumping Over 550 Bricks?!, pulled in a staggering 269 million views and became its biggest upload of the year.

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]]> Roku Announces Self-Serve Developer Platform https://tubularlabs.com/press/lego-focuses-on-youtube-shorts/ Mon, 17 Nov 2025 20:09:56 +0000 https://tubularlabs.com/?post_type=press&p=26384 The long and short of it: Focusing on YouTube Shorts has helped LEGO hit new highs in terms of both unique US viewers and minutes watched, according to data from Tubular Labs. LEGO’s 14.1 million YouTube viewers nearly doubled month-over-month, and minutes watched grew by 19%, to 93.7 million. Last September, 16.8% of LEGO’s YouTube videos were Shorts, but this year, that number jumped to 46.3%, with videos that more resemble user-generated content.

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]]> Late Night Thrives on Social Media With Billions of Views in 2025 https://tubularlabs.com/press/late-night-thrives-on-social-media-with-billions-of-views-in-2025/ Mon, 17 Nov 2025 19:28:14 +0000 https://tubularlabs.com/?post_type=press&p=26382 While some analysts have questioned the ongoing economic viability of broadcast-TV late night shows amid ongoing declines in linear viewing, new data from Tubular Labs suggests that these shows are still thriving on social media and that their future may lie in adopting a “social media-first” strategy.

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]]> From Zubeen Garg to Gen Z: How social media transformed Assamese entertainment https://tubularlabs.com/press/how-social-media-transformed-assamese-entertainment/ Mon, 17 Nov 2025 19:24:32 +0000 https://tubularlabs.com/?post_type=press&p=26380 For Gen Z creators, the digital world is their native language. They understand that an audience isn’t just a group of consumers; it’s a community to be nurtured. The metrics of success have changed from album sales to engagement rates, view counts, and shares. For today’s creators, a well-managed digital presence is no longer optional; research from platforms like Tubular Labs often shows that a consistent content strategy can boost audience engagement in the first year.

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]]> Tube Trends: 2025 World Series Goes Global On YouTube https://tubularlabs.com/press/https-www-tvrev-com-news-tube-trends-2025-world-series-goes-global-on-youtube/ Mon, 17 Nov 2025 19:17:45 +0000 https://tubularlabs.com/?post_type=press&p=26376 Data from Tubular Labs shows the extent of international viewership on YouTube, where United States videos about the World Series accounted for 60.3% of views from Oct. 21-Nov. 2. Meanwhile, 15.5% of views came watching videos from Japanese creators, and 6.7% were from Canadian creators.

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